I was strolling through Soho late yesterday afternoon when my eye was caught by a bundle of stunning, illuminated spheres in eye-popping candy colours, suspended from the ceiling inside the window of the Snog Frozen Yoghurt store. I wandered in to enquire. Greeted by a charming young man in an oozing French accent, I coolly announced “I’m not here for a snog…I want to know who designed the lighting and interior of your store” His beaming face turned as an unexpected question had been raised to him. Nothing “snog-related” as such (how disappointing). He scrambled to fetch his manager who was more knowledgeable on the matter… along with a sample of their tasty guilt-free frozen yoghurt.
The mesmerising lighting design is the work behind Cinimod Design and comprises some 700 bulbs encasing LED lights. Flickering away to form a stimulating pattern of colour above, the glass bulbs undergo a smooth transition from golden amber, hot pink, icy blue and soft lilac; all in the foreground of a shocking, candy pink wall behind the counter. Yum.